PLAY AGAIN will be an important film that will help reconnect children to nature and slow our cycle of hyper-consumerism.

— Juliet Schor


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The issue

Seventy years ago, the first televisions became commercially available. The first desktop computers went on sale 30 years ago, and the first cell phones a mere 15 years ago. During their relatively short tenure these three technologies have changed the way we live. Some of these changes are good. Television can now rapidly disseminate vital information. Computers turned that flow of information into a two-way street. Cell phones enable unprecedented connectivity with our fellow human beings. And the merging of cell phones and the internet has even allowed protest movements, like those in Iran, to organize and thrive.

But there's also a down side. For many people, especially children, screens have become the de facto medium by which the greater world is experienced. A virtual world of digitally transmitted pictures, voices, and scenarios has become more real to this generation than the world of sun, water, air, and living organisms, including fellow humans.

tree climbing

The average American child now spends over 8 hours in front of a screen each day. She emails, texts, and updates her status incessantly. He can name hundreds of corporate logos, but less than ten native plants. She aspires to have hundreds of online friends, most she may never meet in person.  He masters complicated situations presented in game after game, but often avoids simple person-to-person conversation. They are almost entirely out of contact with the world that, over millions of years of evolution, shaped human beings — the natural world.

The long-term consequences of this experiment on human development remain to be seen, but the stakes couldn't be higher. By most accounts, this generation will face multiple crises — environmental, economic and social. Will this screen world — and its bevy of virtual experiences — have adequately prepared these "digital natives" to address the problems they'll face, problems on whose resolution their own survival may depend?

As we stand at a turning point in our relationship with earth, we find ourselves immersed in the gray area between the natural and virtual worlds. From a global perspective of wonder and hope, play again examines this unique point in history.